Themed “This is Presence”; campaign focuses on authentic stories of care addressing what patients and communities seek from hospitals…compassion
(CHICAGO) – Today, Presence Health announced the launch of a comprehensive print, online, social, broadcast, in-hospital and transit media advertising campaign themed, “This is Presence.” The campaign will appear throughout the Illinois counties served by Presence Health’s 12 hospitals including Cook, Champaign, Ford, Iroquois, Kane, Kankakee, Vermillion and Will. The campaign is at the center of Presence Health’s overall 2016 business strategy to increase the public’s awareness about what makes the Presence Health hospital system different from other health care providers by delivering quality care to the communities it serves.
During the campaign’s discovery and development phase, national consumer research revealed that 80% of consumers said “compassionate care” from hospitals is very important. The same research also disclosed only 22% of patients felt they were treated with “compassion” when being served by a health care provider.
As the campaign’s early design phase progressed, Presence Health facilitated regional consumer surveys, gathering insights about health care providers and the patient experience. Among many things, the surveys showed Presence Health received exceptionally high marks in the delivery of compassionate care to its patients. From the combination of national and regional response data, the This Is Presence campaign was created with a focus on a “Health through Relationships” concept; with the fostering of “relationships” coming from compassion.
To authentically convey the power of compassion through the This Is Presence campaign’s word content and visualization, Presence Health chose to portray only real patient and real employee situations from Presence Health’s over 150 statewide sites of care. The highlighting of compassionate care moments underscores Presence Health’s core Catholic health system mission and commitment to deliver an exceptional patient experience.
"Presence Health undoubtedly offers an exceptional patient experience, high quality care and ease of access for its consumers. However, this campaign is about going beyond that and getting to what truly sets Presence Health apart - compassionate care - the cornerstone of our mission and our legacy as a Catholic health system,” commented Presence Health Chief Marketing and Communications Officer Reynick Martinez. He added, “Our campaign shows compassionate care realistically and how we deliver care uniquely by building meaningful relationships with our patients.”
NOTE: Reynick Martinez is available for in-person or telephone interview
About Presence Health
Presence Health is the largest Catholic health system based in Illinois. With over 150 sites of care, including 12 hospitals, Presence Health has 20,000 employees, 4,000 medical professionals and a revenue base of $2.5 billion.